Within the framework of the activities of the Institutional Excellence Grant for NGOs... implemented with 55 NGOs in 16 governorates, >In cooperation and partnership with the Charitable Society for Child Welfare in Giza, the interactive training workshop (Digital Marketing for NGOs) was implemented in the presence of 98 participants representing NGOs in 16 governorates. The workshop was implemented by Engineer Yasser Ghallab, one of the most important digital marketing experts in the Arab world....

The workshop addressed several topics, the most important of which are:

The importance of digital marketing for NGOs.

Elements of digital marketing.

Challenges facing civil society organizations in community communication.

Tips and recommendations to increase the efficiency and effectiveness of digital marketing in NGOs.

How to design a marketing plan.

How to deal with artificial intelligence as one of the digital marketing tools.